On the heels of a banner day; Apple released their newest OS, Lion (as well as other updated products). This will be the first operating system that the firm has released directly on the Mac App Store (thereby eliminating the ‘middle-man’ yet again). Moreover; this is / was an inevitable step. Why? Why not; given that they have direct distribution in 123 countries (and counting) now!
From the WSJ: http://goo.gl/GWR8e