Well, not literally but metaphorically as it seems this is the underlying message that Samsung has made regarding the announcement of a partnership with Nokia maps. Their decision to become less dependent on Google could have the unintended by-product of just irritating any given end-user to simply download Google’s Map App vs. having to deal with an arguably unproven (for sure, largely unfamiliar) application, etc. from the former portion of the Scandinavian giant (not acquired by Microsoft).
(Source) BBC: http://goo.gl/mccwpc