All In?!

Microsoft & Nokia’s foray into producing a (viable) smartphone debuted commercially yesterday in the EU with Asia up-next (America is slated for 2012) to a fairly positive review… A positive review is all fine and well but that / this does not translate into (mass) consumer adoption (which has been the bane of Redmond since the firm essentially decided to attempt to cram the desktop onto a handset).

So the real underlying questions are: how different is Mango vs. all the other iterations that Redmond has offered? And, is that enough to differentiate them from their competition? Finally, is that also enough to entice consumers (the world-over) to switch / go with their offering?

(Source) NY Times: http://goo.gl/8hrK3

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