‘i’ Get Around…

The Financial Times has released an application that is not captive to iTunes (as it resides independently on an iPhone / iPad Home Screen).

In sum; this is clearly in response to what many publishers felt was / were the rather draconian terms of Apple’s agreement regarding providing their content (including Cupertino’s demand that they essentially give-up their access to any given user’s subscription information) which is akin to selling the proverbial farm in this market segment. Moreover, on day when Apple’s iCloud was announced by Jobs himself; it’ll be interesting to see if this is a harbinger for other publishers, etc. to follow suit within this segment.

From FT: http://apps.ft.com/ftwebapp/?u

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