With Amazon, the Financial Times and Vudu all releasing HTML5 apps (on the same day no less) perhaps Apple is now more of a firm ‘on the dark-side’ than the cool; alternative that’s not mainstream (e.g., Microsoft) company it once (obviously) was!?
Long story short: Apple is certainly acting more and more like their supposed hated nemesis (in Redmond) that they railed against than they are the underdog who (once) stood up and took them on (via leading an ‘idealogical-battle’ for consumer mindshare).
From Beta News: http://goo.gl/uq6I3