A UK-based firm has set a goal to provide 3 million people (in Africa and South Asia) with their own phone numbers whereas they will be able to log in to a network (via the Cloud) and use a phone without being dependent on the simple reality (for countless individuals) that they do not own an actual (mobile) handset.
Clearly, this is a market that is woefully underserved and one that has the potential to generate an ROI via word of mouth marketing and/or the simple fact that being ‘poor’ does not equate to not being able to use technology (let alone become prosperous as a result of utilizing it within an entrepreneurial capacity).
From Movirtu: http://goo.gl/QAg9B