PR = Predictive Response(s)?

Samsung has (now) found itself on the hot seat in the ‘Court of Public Opinion’ regarding releasing documents (e.g., non-admissible evidence) in their on-going battle with Apple. Conversely, at the same time, Apple has also been accused of ‘letting their Smartphone lead slip’ via not releasing an iPhone 5 sooner… However, two points regarding that are worth noting: 1) how does a given firm’s leadership position slip when they command / own the core value-offering: applications by orders of magnitude? 2) Perhaps this is just part of their overall strategy: let the competition misstep and seize advantage via coming out looking like the good-guys (a hallmark move that Apple has used against Microsoft for how long now?)

(Source) Slash Gear: http://goo.gl/kpqbW

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